Yes, fragrance in this modern era is no longer seen as purely a women's domain. Modern men also want to experience the sensuality of their own signature fragrance whether it be simply an aftershave, cologne or other fragranced body products.
And, when the combination of products of the same fragrance, eg the "layering effect" is used , the characteristic fragrance that becomes individual to each wearer is enhanced and prolonged.. How? Well the multitude of ingredients that make up each fragrance reacts with each individual's body chemistry causing it to smell differently on each individual. That's why its important to know a person's preference when buying fragranced products as a gift. Your favorite may smell fantastic on you or someone you know, but be totally wrong for someone else. So before buying gifts of fragrance products, get to know the person and the fragrance family that best suits their body type.
As a rule of thumb, most men prefer musky or sporty scents. Those with a more olive complexion react better to the heavier, exotic scents, while those with a lighter skin often go for the more sporty, lighter fragrance.
Then the season of the year and the time of day affect the choice as well. Is it a romantic occasion, calling for a headier, musky , masculine scent? Or is it a cologne for business and office occasions? Winter tends to suggest heavier scents, while Summer is for the light, active sporty fragrances.
Whatever scent is used, be sure it suits the wearer. Match the soap, deodorant, aftershave, shower gel and cologne for that sense of pure magic and masculinity. Create that aura of irresistibility.